Grade 11 Contemporary Marketing

Content standard

The learners demonstrate understanding of the fundamental marketing principles of both traditional and contemporary approaches.

Performance standard

Learners conduct a market analysis and apply customer-centric strategies to analyze consumer behavior, assess market opportunities, and create a targeted marketing strategy with a unique selling proposition.

Learning competencies (9)

• CONMKT-G11-Q1-01

  Discuss the fundamental principles of marketing

• CONMKT-G11-Q1-02

  Distinguish traditional and contemporary marketing

• CONMKT-G11-Q1-03

  Explain consumer behavior

• CONMKT-G11-Q1-04

  Discuss the buying decision process, customer acquisition and customer retention

• CONMKT-G11-Q1-05

  Analyze the potential areas and market conditions using market analysis tools

• CONMKT-G11-Q1-06

  Conduct marketing research

• CONMKT-G11-Q1-07

  Discuss the components of a marketing plan

• CONMKT-G11-Q1-08

  determine the target market based on the evaluated market segment.

• CONMKT-G11-Q1-09

  formulate a clear strategy to position the product.

Content standard

The learners demonstrate an understanding of how to integrate digital marketing tools into the 7Ps of the marketing mix, utilize marketing analytics for data-driven decision-making, practice sustainable and ethical marketing, and comprehend the marketing planning process.

Performance standard

Learners present a marketing plan for a business, integrating digital tools, the 7Ps of the marketing mix, analytics, and sustainable practices.

Learning competencies (4)

• CONMKT-G11-Q2-01

  Analyze the 7P’s of Marketing Mix

• CONMKT-G11-Q2-02

  Discuss the framework for making data-driven marketing

• CONMKT-G11-Q2-03

  Develop a marketing plan fora specific product based on data analysis and environmental scanning

• CONMKT-G11-Q2-04

  Analyze the measures and practices for sustaining business products or services